Welcome to Bob Swetz Online Where Accounting and Marketing Meet

If you are an accountant or bookkeeper and an introvert like me, you may find it hard to promote and build your business online. You may wonder is there really a place where accounting and marketing meet? I say yes!

The purpose of this site is to bridge the gap between our normal, introverted selves and the marketers that we all need to be in order to thrive and flourish.

My plan focuses solely on online promotion in 3 main areas:

  1. Blogging
  2. Email Marketing
  3. Social Media Marketing

Each one of these marketing approaches can be effective, but when combined into a well designed plan they can create a powerful marketing strategy. A strategy where accounting and marketing can meet in a happy place.

Now for the typical accountant (like me) combining accounting and marketing in the same sentence with “happy place” might sound a little bit strange. Let me explain…

Of the 3 approaches, 2 of them, blogging and email marketing can be done behind the scenes with little to no personal interaction. These techniques can be used to “warm” an otherwise cold market for our products and services. Social media marketing may be a little more frightening for introverts, so this might be one area where you will have to step outside your comfort zone just a bit until you get the ball rolling. Plus, by using your blog to showcase your knowledge and authenticity your social media network will quickly warm up to you as well.

I have developed a comprehensive program for accountants and bookkeepers to use these techniques to grow and truly take your business to the next level. I call it “Accounting & Marketing Crossroads, Where Accounting and Marketing Meet.”

This blog will provide plenty of content regarding the 3 areas described above to help the DIY folks out there to piece together and implement their own plans. But, if you are really serious about growing your business you may want to consider joining Accounting & Marketing Crossroads, a program designed to jump start and maintain your marketing efforts. Learn more about my program and how you can get started by clicking the image below…

Accounting & Marketing Crossroads

To your success,

Bob Swetz


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