If you have spent more than 5 minutes on social media then you have seen a hashtag, you know that pound sign thing followed by, well something.
This article will dig a little deeper into what a hashtag really is, and how to use them in social media marketing.
A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #InboundHour and #ChocolateLovers are both hashtags. You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between.HubSpot How to Use Hashtags on Twitter, Facebook & Instagram
As the story goes, the first hashtag was used in 2007 by a Twitter developer, now you see them everywhere you go on social media. You can use a hashtag in your social media posts in several ways:
- To build your brand
- To be found in the conversation on a certain topic
- To be found under certain areas of interest
- To be silly
Let’s explore examples of each type of hashtag…
Building Your Brand
I use #AccountantsCoffeeChat in all of my posts related to my Facebook Live chats in my group. I include this on Twitter and LinkedIn posts as well to build my brand for the Accountant’s Coffee House. This helps my audience to know who I am and also gives them an easy way to find me by simply typing the hashtag into the search area on any one of the sites.
This one is pretty straight forward, you will see these types of hashtags related to a current event or something that is trending. One of the most popular hashtags of this type last year was #MeToo. I just typed that into the Twitter search and there are still tweets using that hashtag, 260 in the last hour to be exact.
Areas of Interest
This type of hashtag is most important for marketing!
I use these all the time in my tweets, Facebook posts and LinkedIn posts. These are things like #SocialMediaMarketing, #EmailMarketing, #Blogging, #SMM. By using these my posts can be found by anyone searching for those interests.
Don’t try to force a hashtag if it doesn’t fit. A great way to find one that might work with your post is by starting to type into the Twitter search to see what comes up like so…
Just Being Silly
These really crack me up sometimes. People come up with a lot of crazy hashtags that really don’t make sense (except to them.) They would be something like…
I just woke up and already have 7 voicemails to deal with #CantDoThisWithoutMyCoffee
I know, probably not the best example, but you get the idea.
Wrapping it Up
I thought it might be helpful to share the number of hashtags that is recommended for a few of the top social media platforms:
- Twitter – 1 or 2 per post
- Facebook – 1 or 2 per post
- Instagram – 5 or 6 per post (some say use up to 30)
- LinkedIn – 3 to 5 per post
Now get out there and start using those hashtags.
To Your Success,
P.S. If you would like to dig deeper into this topic you have a few options:
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